We have a true passion for your business


Founder & CEO

Calista Phair is the founder and CEO of SKKY Marketing and has a zeal for business and marketing. She left her hometown of Seattle, Washington to attend Bennett College in Greensboro, N.C., where she obtained a Bachelor of Arts degree in Political Science with a minor in Global Studies.  In the course of her matriculation she was selected as the student representative to sit on the Consumer Advisory Panel for AT&T North Carolina Corporate for two years. She was assigned as a legislative intern for the City of Greensboro and recruited by City Council members to build a bridge between community youth and the City. Working with these agencies Calista gained access and a wealth of first-hand knowledge of business opportunities and resources in the community and beyond.  She was surprised to learn many in the community were unaware there were diamonds in the rough in their own backyards and began requesting her services and expertise. (SKKY Marketing was creating itself before she was aware it existed!)

Calista's extensive work with local churches, businesses and various organizations on program development and marketing, buoyed up by her enrollment in Claflin University's MBA program provided fertile ground for the sprouting of her dream venture, "SKKY Marketing". She has over 15 years of experience conducting leadership training, cultural competency and community development projects while working with city officials, non-profits, police departments and schools. Calista said “SKKY Marketing will offer a personal approach to develop marketing needs to local, small businesses and entrepreneurs via a myriad of today's technologies. SKKY takes your lead and craves your vision like a chisel into your reality.”

In May, 2016 Calista was selected along with 25 other students to the inaugural launch of Newsroom U: White House Student Press Briefing Multimedia Weekend.  Newsroom U facilitates and captures immersive learning experiences for journalism students. As the only business student, Calista produced two video projects about how Washington Metro Area millennials living in the shadow of government are affected by election year issues. Partners include: Adobe, Canon, USA Today, Huffington Post, the Journalism Education Association, Ford Foundation and the Student Press Law Center. Calista’s production videos can be found on www.newsroomu.com

The Charlotte Black Chamber of Commerce honored “up and coming” business owners who were excelling professionally and innovating in their industry. Calista was a recipient of the 2016 CMBCC 30 under 30 Recognition honoring Charlotte’s brightest young business owners, entrepreneurs and professionals. https://www.cmbcc.org/30-under-30/


Calista is a proud member of Alpha Kappa Psi Professional Business Fraternity Incorporated and Sigma Nu Tau Entrepreneurship Honor Society.

 

 

 

 

Don Harris- Logos/Graphics/Flyers

Ben Bakayoko- Flyers

Ibe Bello- Photography

Micheal Hawkins- Web Designer

Tyler Binion- Marketing & Social Media Intern

Rochelle Givens- Marketing & Social Media Intern